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Photo credit: Taylor Tuke



Photo credit: Taylor Tuke

Fruta Brutal emerged as the result of Martín Better Longo's search for a musical identity as an Ecuadorian who immigrated to the U.S. at a young age. During his college years, spent in the bustling music scene of New Orleans and extensively traveling through South America, Martín was exposed to music that would inspire his indie Latin rock pop repertoire as well as the artistic name, Fruta Brutal.


A tribute to musical movements that emerge in response to times of authoritarian oppression, the name "Fruta Brutal" calls to mind cultural fruits that ripen under brutal conditions, emblematic of the resiliency of the Brazilian Tropicália movement and the Argentinian rock movement.


Since returning to Colorado, Martín continues to record original compositions in English, Spanish, and Spanglish, which celebrate cultural diversity and showcase his support for fellow immigrants. Martín is currently working remotely with New Orleans-based producers and instrumentalists, while performing with a Colorado-based quartet.


In response to the disorientation and stagnation brought on by the pandemic, Fruta Brutal's latest single, "If We Never Touch the Ground," summons the image of a matador as a symbol for choosing to boldly face fear and adversity in pursuit of one’s dreams.


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